MODACC is organizing a new international business mission aimed at brands and companies in the textile-fashion sector interested in learning about the opportunities of the Swiss market, one of the European ecosystems with the highest purchasing power, sensitivity to quality and commitment to innovation and sustainability. During two days, the participating companies will be able to discover how Swiss premium retail works, identify potential commercial partners and understand the particularities of a highly demanding market but with great potential for brands with a differential value proposition.

The mission will combine retail tours, visits to reference showrooms and department stores, meetings with local agents and distributors, as well as sessions with key players in the Swiss fashion and lifestyle ecosystem.

Switzerland represents a particularly interesting market for brands that work in segments such as premium, slow fashion, sustainability, design, technical textiles or collections with high added value. The Swiss consumer stands out for its high awareness of quality, durability and traceability, as well as for a growing sensitivity towards responsible production and innovative materials.

What will the mission include?

• Retail tour in the strategic city of Zurich
• Visits to agents, retailers, showrooms and multi-brand spaces
• Sessions with experts and agents of the Swiss market
• Identification of commercial and positioning opportunities
• Learning about premium trends, sustainability and innovation

Addressed to:

Fashion brands, accessories and companies in the textile sector interested in expanding internationally, exploring new commercial channels and understanding the dynamics of one of the most sophisticated markets in Europe.

Dates:

September 29 and 30, 2026 (arrival on the night of September 28 and departure on October 1)

Costs:

Preparation and coordination of the trip: €900 (+ VAT)

Transfers and hotels not included

The registration deadline is June 15, 2026.